“A brand is a living entity… enriched or undermined cumulatively over time, the product of a thousand small gestures.” - Michael Eisner
In a highly visual generation, any group – a company, a society, or an organized family like the Vineyard – expresses its unique personality online and in print. We express our values through words, images, colors, logos, text, events, and people.
All of these elements come together to form a brand – a unified, unfolding story about who we are, and where we’re going, as the Vineyard.
The resources on this page are for Vineyard USA entities, regions, pastors, and local churches. Please take the time to download the VUSA Brand Kit, and watch the video below.
The VUSA BRAND KIT is a download for VUSA Entities, Regions, Pastors, and Churches. This ZIP file includes:Â
Vineyard USA churches can request logos in our Vineyard font. Due to license limitations we cannot distribute the font, but we can create create a word mark logo for your church.Â
Email us to request a word mark logo, at .
Be sure to include the words that you’d like included on your word mark logo. While your church name can be as long as you want it to be, a logo only needs to gesture toward that name in its simplest form. Try to keep your church logo to 2 words (best), or 3 words (maximum).
For example, The Vineyard Church Of Franklin could choose a logo that uses just 2 words:
We can’t provide a symbol or icon to go with your word mark at this time, but the VUSA Brand Kit above gives helpful guidance for how you can create one on your own.Â