Mark Matlock: Gen Z, Curiosity, and the Future of Discipleship

In this episode of We Are Vineyard, Jay talks with Mark Matlock about the story of his spiritual heritage, his career as a professional magician and the intersection of missions, and hearing from God at an Urbana event while in college. Mark shares about the integral role of youth leaders in spiritual development, and approaching Gen Z with curiosity and seeking to understand in order to relate to them missionally.

Mark Matlock is the Executive Director of Urbana 2025 for InterVarsity Christian Fellowship and a Senior Fellow at Barna. Mark’s research provides insights into younger generations, cultivating resilient disciples, and knowing the pulse of your city. As the founder of WisdomWorks, he has helped national and international faith-based organizations adapt to changing times by turning data and research into strategic action. Mark coauthored Faith for Exiles with David Kinnaman and, most recently, authored Faith for the Curious.

Show Notes

Vineyard USA’s Day of Giving 2025

Faith For The Curious by Mark Matlock

Instagram: @MarkMatlock