“A brand is a living entity…. enriched or undermined cumulatively over time, the product of a thousand small gestures.” – Michael Eisner
In a highly visual generation, any group – a company, a society, or an organized family like the Vineyard – expresses its unique personality online and in print. We express our values through words, images, colors, logos, text, events, and people.
All of these elements come together to form a brand – a unified, unfolding story about who we are, and where we’re going, as the Vineyard.
The resources on this page are for Vineyard USA entities, regions, pastors, and local churches. Please take the time to download the VUSA Brand Kit, and watch the video below.
SPECIAL NOTE: Vineyard local churches need only comply with the parameters of use of the official VUSA logo on websites, etc.. While our churches are autonomous in their own branding decisions, we want every local Vineyard to have all the resources possible if they’d like to connect with the national visual identity.